:: Online Promotion / Web Marketing |
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
- Walt Disney
Online Promotion or Web Marketing is not only about Search Engine Optimization, Website Banners, Online Business Directory Listings, Reciprocal Link Exchange, Pay-per-click Programs and E-mail Marketing, there is obviously a lot to it. How about:
 Building your own Internet Community?- Offering vital and helpful services complimentary to your potential customers?
- Working on a Business Newsletter and maintaining your E-mail Lists?
- Actively participating in various Discussion Groups?
- Strictly following Do's and Don't in your Website Design as the most effective factor in your online promotion process?
- Planning a strategy for promoting your website offline e.g. through coupons, charities, jewelry, TV advertisement etc.?
Three Pineapples can assist you in studying each of the aspect in depth and plan and implement these contemporary methods of website promotion along with the standard and traditional ways effectively; but with a distinction.
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SEARCH ENGINE OPTIMIZATION (SEO):
Potential site design/set up problems
Selecting the correct keywords
Your <TITLE> tag
Your <META> tags
Your copywriting
Hyperlinks and Headings on your site pages
Your images "alt" attribute
What you should no do?
Search engines are the yellow pages and the road map of the Internet. If your business' web site is not listed by the search engines most new customers will have no way to find you.
Usually 75 percent of people that are using search engines to find a site have an intent to buy. They are increasingly using the web for transactions. Personal and professional shopping percentages are going up every month.
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WEBSITE BANNERS
Nothing beats a good eye-catching punch line
Good copy
Relevant content in banners - not XXX
Including logo and web site URL in banners
Clichés work!
Web banner file size
How long should an animated banner run?
To animated or not to animated?
Using Flash
Blue underlined text
Is this tricking the surfer?
Several banners for a single ad campaign
Professional looking banners
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Pay-per-click Programs & E-mail Marketing
We have an adequate and well experienced staff to best utilize the online resources to plan and implement the "Pay-per-click" programs and work out the full fledged promotion for your business through "E-mail Marketing".
Our paid membership to various business directories allows us to contact and share your business information with other directory members. This activity can help in exposing your business to the more potential customers and fetch more result oriented hits to your website in return.
The skilled Analysts at Three Pineapples can schedule the "Pay-per-click" investment best suiting your advertising budget
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Directory Listings & Reciprocal Link Exchange
Surveying various popular Online Business Directories most suitable to your business category
Building effective text for hyperlinks and punch lines
Searching the popular and higher ranked websites in your business category and planning the reciprocal link exchange strategy
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If you are still wondering about the importance of online promotion think about this; consumer spending grew by 1.5% for Christmas 2002, but online sales rose by 20%!
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